We're turning ideas and influence into lasting consumer brands.We co-create and operate category-leading brands with creators, media IP owners, and founders, leading end-to-end execution from concept to shelf.

Chahrazad's Bakery By Chahrazad Hajjar

Chahrazad's Bakery is a premium dessert brand bringing its most requested recipes to dessert lovers across the region.

Hal’s Burger by Chef Hala Ayash

Inspired by the overwhelming love for her burgers, Chef Hala decided to share the magic beyond her kitchen walls. Thus,…

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Joi by Paola El Sitt

Joi by Paola is more than a brand; it’s a testament to the belief that nutritious food can be both delicious and…

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Sweet Atelier by Chef Mona Mosly

Sweet Atelier was born from the passion and expertise of Chef Mona Mosly, a Top Chef judge with a deep love for both…

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Case 03
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Transforming
Your Ideas into
Market-Ready Brands

Persona specializes in building, operating, and scaling consumer brands from idea to market.

We bring together strategy, creativity, and execution to build brands ready to grow and scale.

Discover how we do it

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